SlideShare a Scribd company logo
1 of 155
Download to read offline
how the best apps nailed it
mozza
MOBILE GAMIFICATION
Engaging new users is
tough šŸ˜©
Most of themā€¦
Most of themā€¦
1. Donā€™t understand your product šŸ¤”
1. Donā€™t understand your product
2. Forget to use it over time šŸ™„
Most of themā€¦
1. Donā€™t understand your product
2. Forget to use it over time
3. Discover other apps to replace it šŸ˜Æ
Most of themā€¦
What are the most
addictive apps?
GAMES!!!
What are the most viral
apps?
GAMES
Want to engage your users?
Using your product should feel like
playing a game! šŸ•¹
Want to engage your users?
What does that mean?
1 Simple goals and shiny rewards
A bit of competition
Some randomness & surprises
Lots of fun overall
2
3
4
Some of the best apps have successfully
used gamiļ¬cation for growth.
Letā€™s see how!
1
1 Simple goals and shiny rewards
A bit of competition
Some randomness & surprises
Lots of fun overall
2
3
4
As human beings we are naturally driven
when we have a clear goalĀ in mind to
accomplish šŸŽÆ
Knowing how far away that end goal is
will keep your users playing.
LinkedIn has nailed the
progress bar.
This is a new userā€™s proļ¬le.
Showing the proļ¬le strength
drives people to take steps
towards 100% completion.
Then there is a limited amount
of steps and a progress bar for a
clear goal and the end beneļ¬t!
Also pay attention to the
wording
They encourage people to take
action with a simple one-liner:
ā€œget found for opportunityā€
' Who doesn't want to get
found for opportunities??
They encourage people to take
action with a simple one-liner:
ā€œget found for opportunityā€
' Who doesn't want to get
found for opportunities??
And use the gaming vocabulary:
ā€œProļ¬le strength: Beginnerā€
Do you know what works even better
than speciļ¬c goals?
Goals with a reward! šŸŽ
Do you know what works even better
than speciļ¬c goals?
Starbucks has nailed loyalty
through mobile rewards
The coļ¬€ee company has totally
gamiļ¬ed its loyalty program on
mobile.
Clear goals & progress bar šŸ‘Œ
And attractive rewards! šŸŽ
ā€œFree drink or foodā€ šŸ˜‹
By employing a tiered reward structure across the whole
experience, customers are encouraged to shop more but also
shop exclusively with Starbucks! šŸ’ø
Starbucks uses rewards for user
retention.
But it can also be used for other growth
purposes! šŸ”„
Tribeā€™s gamiļ¬cation tactics
for growth
1. Access to address book
during signup
Tribe asked new users to give
access to their contacts in order
to be able to use the app.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Snapchat, LinkedIn, Zenly...)
2. Access to notiļ¬cations!
Tribe also gave points to users
who enabled their notiļ¬cations.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Snapchat, LinkedIn, Zenly...)
Actually, most actions that could actually improve retention or
virality were incentivized with points! šŸ˜²
Now, letā€™s see how levels & rewards can
improve the overall user experience.
Now, letā€™s see how levels & rewards can
improve the overall user experience.
In gaming, players generally go through a
tutorial ļ¬rst, and then for days or weeks
after, are given basic missions and slowly
ramped to more diļ¬ƒcult ones.
From a Baby user to a Power user
Day 1 Day 7 Day 90
Itā€™s important to treat users diļ¬€erently depending on where
they are in their lifecycle, and to build features and experiences
tailored to a speciļ¬c segment of that lifecycle.
Duolingo used gamiļ¬cation
to adapt their product to the
user lifecycle
Right after downloading the
app, the user is asked about
their language level.
Whatever the answer is, the user goes through a really simple
test to get acquainted with the productā€¦ and starts earning XP!
Then,
the user can either start another
lesson or continue exploring the
appā€¦
BUT they canā€™t access all the
features yet!
BUT they canā€™t access all the
features yet!
šŸ˜±
By locking the bots feature,
Duolingo created artiļ¬cial
scarcity in order to have a
reward and push the users
towards a simple goal: Level 3!
By locking the bots feature,
Duolingo created artiļ¬cial
scarcity in order to have a
reward and push the users
towards a simple goal: Level 3!
Another example of
artiļ¬cial scarcity?
SOUNDS is an app to share
music with friends easily.
With 8 million users šŸ˜Ž
Look how SOUNDS uses
artiļ¬cial scarcity to boost
virality!
By default, there is a SOUNDS
watermark when you share a
song on other social media.
By default, there is a SOUNDS
watermark when you share a
song on other social media.
Want to remove it?
Then you have to invite more friends on the app! šŸ”„
SOUNDS also uses scarcity for
monetization šŸ’°
SOUNDS also uses scarcity for
monetization šŸ’°
Want to know who lookedā€Ø
at your proļ¬le ?
Then start your VIP free trial!
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µ
šŸ’µšŸ’µ
Well done guys šŸ‘
Stop making every feature so
accessiblešŸš«
Use SCARCITY to create attractive
REWARDS
Use these REWARDS to drive user
behavior and fuel GROWTH
šŸŽ–šŸŽ–
šŸš€
In a nutshellā€¦
2
1 Simple goals and shiny rewards
A bit of competition
Some randomness & surprises
Lots of fun overall
2
3
4
Working out has always been
quite a lonely practice.
šŸ‘«
But thereā€™s an app that
managed to make it social.
Freeletics is an app for those
who want to get in shape.
Freeletics is an app for those
who want to get in shape.
There is a bunch of diļ¬€erent
trainings. As well as a coach.
Freeletics is an app for those
who want to get in shape.
There is a bunch of diļ¬€erent
trainings. As well as a coach.
But the powerful feature is not
the trainings, nor the coach.
Freeletics is an app for those
who want to get in shape.
There is a bunch of diļ¬€erent
trainings. As well as a coach.
But the powerful feature is not
the trainings, nor the coach.
Itā€™s the social network!
Your friends can follow your
performance, write comments
and encourage you!
Thereā€™s a social feed where you
can see everyoneā€™s
performance.
And proļ¬les to know how good
your friends are!
And proļ¬les to know how good
your friends are!
āœ… Levels
āœ… Badges
āœ… Followers
Freeletics, just like Strava or Runkeeper, implemented social
features to generate mutual support and competition.
Peer pressure is very powerful
for user engagement 8
Thatā€™s why Duolingo as groups.
With leaderboards!
Waze used social gamiļ¬cation to build
a community of 65 million active users!
How did they do it?
Every Wazer has a ā€œmoodā€.
Your mood reļ¬‚ects your personality on the social map.
As a new Wazer, your mood is
ā€œnewbieā€ šŸ‘Ž
Access to other moods is
limited according to your
activity on the app!
The only way to be rewarded a
better mood is by being an
active participant, helping both
your fellow Wazers and of
course ultimately the appā€™s
success.
Each time you report an
incident that will help the
community: a fallen tree, a
police speed-check, you get
points.
You even get points for simply
having the app running while
youā€™re driving!
And just like the other gamiļ¬ed apps, thereā€™s a clear progress
bar, a public leaderboard and teams!
Do you know the best about
these proļ¬les?
They instill a Sense of Ownership
Whether it is a Tamagotchi, a
Farmville Farm, or an in-game
avatar, if players are able to
personalize something, then
they will have a greater aļ¬ƒnity
for the product as a whole.
Waze
The switching costs are higher,
as by customizing something
in-game is an investment as
well as an emotional tie.
Duolingo
The switching costs are higher,
as by customizing something
in-game is an investment as
well as an emotional tie.
Duolingo
Who would break a 100
day streak?!
The app triggers the usersā€™
creativity with avatars, and give
them something to feel invested
in so that the switching costs to
a competitor are high.
Remember the Mayor status in
Foursquare?
Foursquare
3
1 Simple goals and shiny rewards
A bit of competition
Some randomness & surprises
Lots of fun overall
2
3
4
As you know, rewards can be a powerful tool
to encourage user behavior on your app.
šŸ†
As you know, rewards can be a powerful tool
to encourage user behavior on your app.
šŸ†
But itā€™s not enough!
Remember the points given by
Tribe for all these user actions?
Remember the points given by
Tribe for all these user actions?
They removed them in the last
version!
āŒ
šŸ¤” WHY?
šŸ¤”
First, these rewards didnā€™t bring much
value to the product.
WHY?
šŸ¤”
First, these rewards didnā€™t bring much
value to the product.
Second, they were too PREDICTABLE!
WHY?
In the 50s, the researcher B.F. Skinner
studied behavior conditioning at
Harvard University.
Back to theory
To understand how rewards could inļ¬‚uence behavior,
he invented the ā€œSkinner boxā€.
The mice would press a lever and sometimes theyā€™d
get a small treat, other times a large treat, and other
times nothing at all.
Unlike the mice that received the same treat every
time, the mice that received variable rewards would
press the lever way more compulsively!
šŸ§€
šŸ§€šŸ§€ šŸ§€
t1 t2 t3 t4 t5 t6
šŸ§€šŸ§€ šŸ§€ šŸ§€ šŸ§€
t1 t2 t3 t4 t5 t6
šŸ§€
šŸ§€
šŸ§€
šŸ˜±
Humans, like the mice in Skinnerā€™s box, crave
predictability and struggle to ļ¬nd patterns, even
when none exist.
We respond most voraciously to random rewards.
šŸŽ²
Thatā€™s why gambling and playing the lottery are so
addictive! Every new game is exciting as you never
know what youā€™re gonna get šŸ˜
šŸŽ°
Does it ring a bell ?
User addiction by design
Tinder became the most addictive
dating app ever by implementing
unpredictability at the core of its
product!
How could you ever stop swiping?
How could you ever stop swiping?
Every right swipe is a potential
match!
And every swipe uncovers a new
person!
What if the next person isā€¦
šŸ˜±
šŸ˜±
šŸ˜± šŸ˜±
šŸ˜± šŸ˜±
šŸ˜± šŸ˜±
šŸ˜±šŸ˜±
šŸ˜±šŸ˜±
How Snapchat uses variable
rewards to keep you engaged
Have you ever visited your Trophy
case?
It gathers the rewards you
collected depending on your
behavior.
It gathers the rewards you
collected depending on your
behavior.
For instance:
But it doesnā€™t tell you how to get a bigger trophy
for a certain action.
??
Nor what are the other trophies to win!
ā€œVariable rewards!ā€
Snapchat used these trophies to reward
unusual uses of their app:
Obviously shared on social mediaā€¦
Thereā€™s also trophies to reward the most
engaged users:
To encourage users to discover new
features:
And to take boring actions still needed
for user engagement:
Snapchat also uses unpredictability in
their notiļ¬cation strategy.
Instead of pushing a notiļ¬cation
after a friend sent you a message,
itā€™s pushed while your friend is
typing!
Obviously, this makes you want to ļ¬nd out what will happen
next. If you donā€™t know whatā€™s going to happen, your brain is
engaged and you think about it often!
4
1 Simple goals and shiny rewards
A bit of competition
Some randomness & surprises
Lots of fun overall
2
3
4
Life is hard.
Life is hard.
Hopefully, games are here to entertain us.
Life is hard.
Hopefully, games are here to entertain us.
They generate excitement through the
competition and rewards mechanisms
that we just studied.
Life is hard.
Hopefully, games are here to entertain us.
They generate excitement through the
competition and rewards mechanisms
that we just studied.
But itā€™s not only about that.
Games create a diļ¬€erent reality.
Where you can have fun and
celebrate achievements, whatever
they would mean in ā€œreal lifeā€.
Zenly is really good at giving
this game feeling
Look at the experience designed
by Zenly when they ask a user for
their address book.
99% of the applications would have built a ļ¬‚ow like that.
But Zenly did it diļ¬€erently.
But Zenly did it diļ¬€erently.
Instead of a blank loading screen, they inserted fun messages.
These are the little details that make a BIG diļ¬€erence!
Houseparty is also really good at entertaining the users on
waiting screens!
As soon as you have added some
friends on Zenly, this what you
get.
As soon as you have added some
friends on Zenly, this what you
get.
While big achievements are
rewarded with something special,
like badges or trophies, small
achievements should also be
recognized, especially when the
user has just started engaging
with the app.
Celebrations create a fun and
comfortable environment for the user šŸ™
Celebrations create a fun and
comfortable environment for the user šŸ™
And they are also good opportunities to
share the app with friends šŸŽ‰
Look how Duolingo does it!
Want to gamify your app?
šŸš€
We can help you šŸ˜‰
hello@mozza.io
virality is a science
more analyses on mozza.io

More Related Content

What's hot

Mobile Growth Marketing: Strategy, Hacks and Tools
Mobile Growth Marketing: Strategy, Hacks and ToolsMobile Growth Marketing: Strategy, Hacks and Tools
Mobile Growth Marketing: Strategy, Hacks and ToolsAdrien Montcoudiol
Ā 
Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf
 Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf
Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdfTechSoup
Ā 
Clubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsClubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsYannick Steinmann
Ā 
7 of the Best Examples of App Gamification
7 of the Best Examples of App Gamification7 of the Best Examples of App Gamification
7 of the Best Examples of App GamificationCleverTap
Ā 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
Ā 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsMatt Navarra
Ā 
Sun,xiayi tiktok
Sun,xiayi tiktokSun,xiayi tiktok
Sun,xiayi tiktokXiayi Sun
Ā 
AUDIENCE - 4 Keys to the Future of Mobile Video
AUDIENCE - 4 Keys to the Future of Mobile Video AUDIENCE - 4 Keys to the Future of Mobile Video
AUDIENCE - 4 Keys to the Future of Mobile Video Liam Boogar-Azoulay
Ā 
235629204 snapchat-business-deck
235629204 snapchat-business-deck235629204 snapchat-business-deck
235629204 snapchat-business-deckYan Rozovsky
Ā 
13 things you didnā€™t know you could do with the S Pen
13 things you didnā€™t know you could do with the S Pen13 things you didnā€™t know you could do with the S Pen
13 things you didnā€™t know you could do with the S PenSamsung Business USA
Ā 
Evntr Pitch Deck Design
Evntr Pitch Deck DesignEvntr Pitch Deck Design
Evntr Pitch Deck DesignTara Urso
Ā 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in PracticeSteve Rogalsky
Ā 
Sorare $4M Seed Deck
Sorare $4M Seed DeckSorare $4M Seed Deck
Sorare $4M Seed DeckNicolas Julia
Ā 
GrubHub User Engagement Presentation
GrubHub User Engagement PresentationGrubHub User Engagement Presentation
GrubHub User Engagement PresentationIshan Sengupta
Ā 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of MarketingRyan Holiday
Ā 

What's hot (20)

Mobile Growth Marketing: Strategy, Hacks and Tools
Mobile Growth Marketing: Strategy, Hacks and ToolsMobile Growth Marketing: Strategy, Hacks and Tools
Mobile Growth Marketing: Strategy, Hacks and Tools
Ā 
Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf
 Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf
Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf
Ā 
Clubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsClubhouse: Viral Growth Lessons
Clubhouse: Viral Growth Lessons
Ā 
Tiktok Advertising Marketing Media Kit
Tiktok Advertising Marketing Media KitTiktok Advertising Marketing Media Kit
Tiktok Advertising Marketing Media Kit
Ā 
7 of the Best Examples of App Gamification
7 of the Best Examples of App Gamification7 of the Best Examples of App Gamification
7 of the Best Examples of App Gamification
Ā 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Ā 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for Creators
Ā 
Sun,xiayi tiktok
Sun,xiayi tiktokSun,xiayi tiktok
Sun,xiayi tiktok
Ā 
AUDIENCE - 4 Keys to the Future of Mobile Video
AUDIENCE - 4 Keys to the Future of Mobile Video AUDIENCE - 4 Keys to the Future of Mobile Video
AUDIENCE - 4 Keys to the Future of Mobile Video
Ā 
235629204 snapchat-business-deck
235629204 snapchat-business-deck235629204 snapchat-business-deck
235629204 snapchat-business-deck
Ā 
13 things you didnā€™t know you could do with the S Pen
13 things you didnā€™t know you could do with the S Pen13 things you didnā€™t know you could do with the S Pen
13 things you didnā€™t know you could do with the S Pen
Ā 
Evntr Pitch Deck Design
Evntr Pitch Deck DesignEvntr Pitch Deck Design
Evntr Pitch Deck Design
Ā 
Going Viral On TikTok
Going Viral On TikTokGoing Viral On TikTok
Going Viral On TikTok
Ā 
Snapchat
SnapchatSnapchat
Snapchat
Ā 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in Practice
Ā 
SNAPCHAT
SNAPCHATSNAPCHAT
SNAPCHAT
Ā 
Sorare $4M Seed Deck
Sorare $4M Seed DeckSorare $4M Seed Deck
Sorare $4M Seed Deck
Ā 
GrubHub User Engagement Presentation
GrubHub User Engagement PresentationGrubHub User Engagement Presentation
GrubHub User Engagement Presentation
Ā 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
Ā 
Discovering TikTok
Discovering TikTokDiscovering TikTok
Discovering TikTok
Ā 

Similar to Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Snapchat, LinkedIn, Zenly...)

Jiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Inc
Ā 
Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07carsonsystems
Ā 
Marketing plan-Rich Grandmaster
Marketing plan-Rich GrandmasterMarketing plan-Rich Grandmaster
Marketing plan-Rich GrandmasterSHRENIVASS JK
Ā 
Digital Qualitative From Add-On to Core - GfK
Digital Qualitative From Add-On to Core - GfKDigital Qualitative From Add-On to Core - GfK
Digital Qualitative From Add-On to Core - GfKMerlien Institute
Ā 
Gamified UK Gamification Method Workshop 2014
Gamified UK Gamification Method Workshop 2014Gamified UK Gamification Method Workshop 2014
Gamified UK Gamification Method Workshop 2014Andrzej Marczewski
Ā 
More Than Points: Architecting Engagement Through Game Design Thinking
More Than Points: Architecting Engagement Through Game Design ThinkingMore Than Points: Architecting Engagement Through Game Design Thinking
More Than Points: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Ā 
Hooked - How to build habit forming products
Hooked - How to build habit forming products Hooked - How to build habit forming products
Hooked - How to build habit forming products PiXeL16
Ā 
Aste v2 3
Aste v2 3Aste v2 3
Aste v2 3webb20
Ā 
Aste v2 3
Aste v2 3Aste v2 3
Aste v2 3webb20
Ā 
Cloquo Deck Presentation
Cloquo Deck PresentationCloquo Deck Presentation
Cloquo Deck PresentationRafa Albaladejo
Ā 
9.5 Group 6 Apps for Good Competition Entry 2015
9.5 Group 6 Apps for Good Competition Entry 20159.5 Group 6 Apps for Good Competition Entry 2015
9.5 Group 6 Apps for Good Competition Entry 2015scorkery
Ā 
M3 changing the odds
M3 changing the oddsM3 changing the odds
M3 changing the oddsAndrew Heaton
Ā 
Gamification for Growth Hackers -theflyy
Gamification for Growth Hackers -theflyyGamification for Growth Hackers -theflyy
Gamification for Growth Hackers -theflyyFlyyx Tech
Ā 
2014 competition entry_presentation
2014 competition entry_presentation2014 competition entry_presentation
2014 competition entry_presentationsmsschool
Ā 
2014 competition entry_presentation
2014 competition entry_presentation2014 competition entry_presentation
2014 competition entry_presentationsmsschool
Ā 
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...Anna Grueter
Ā 
Anders Lang Head Of Marketing Gucci The Modern Gamification
Anders Lang Head Of Marketing Gucci The Modern GamificationAnders Lang Head Of Marketing Gucci The Modern Gamification
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Ā 
Buyer personas & Customer journey
Buyer personas & Customer journeyBuyer personas & Customer journey
Buyer personas & Customer journeyFilippo Scorza
Ā 
Mixing Games And Applications
Mixing Games And ApplicationsMixing Games And Applications
Mixing Games And Applicationslosalamos
Ā 
Portfolio (2021)- Shipra Shah
Portfolio (2021)- Shipra Shah Portfolio (2021)- Shipra Shah
Portfolio (2021)- Shipra Shah ShipraShah11
Ā 

Similar to Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Snapchat, LinkedIn, Zenly...) (20)

Jiff Design + Benefits Webinar
Jiff Design + Benefits WebinarJiff Design + Benefits Webinar
Jiff Design + Benefits Webinar
Ā 
Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07Philip Wilkinson @ FOWA Feb 07
Philip Wilkinson @ FOWA Feb 07
Ā 
Marketing plan-Rich Grandmaster
Marketing plan-Rich GrandmasterMarketing plan-Rich Grandmaster
Marketing plan-Rich Grandmaster
Ā 
Digital Qualitative From Add-On to Core - GfK
Digital Qualitative From Add-On to Core - GfKDigital Qualitative From Add-On to Core - GfK
Digital Qualitative From Add-On to Core - GfK
Ā 
Gamified UK Gamification Method Workshop 2014
Gamified UK Gamification Method Workshop 2014Gamified UK Gamification Method Workshop 2014
Gamified UK Gamification Method Workshop 2014
Ā 
More Than Points: Architecting Engagement Through Game Design Thinking
More Than Points: Architecting Engagement Through Game Design ThinkingMore Than Points: Architecting Engagement Through Game Design Thinking
More Than Points: Architecting Engagement Through Game Design Thinking
Ā 
Hooked - How to build habit forming products
Hooked - How to build habit forming products Hooked - How to build habit forming products
Hooked - How to build habit forming products
Ā 
Aste v2 3
Aste v2 3Aste v2 3
Aste v2 3
Ā 
Aste v2 3
Aste v2 3Aste v2 3
Aste v2 3
Ā 
Cloquo Deck Presentation
Cloquo Deck PresentationCloquo Deck Presentation
Cloquo Deck Presentation
Ā 
9.5 Group 6 Apps for Good Competition Entry 2015
9.5 Group 6 Apps for Good Competition Entry 20159.5 Group 6 Apps for Good Competition Entry 2015
9.5 Group 6 Apps for Good Competition Entry 2015
Ā 
M3 changing the odds
M3 changing the oddsM3 changing the odds
M3 changing the odds
Ā 
Gamification for Growth Hackers -theflyy
Gamification for Growth Hackers -theflyyGamification for Growth Hackers -theflyy
Gamification for Growth Hackers -theflyy
Ā 
2014 competition entry_presentation
2014 competition entry_presentation2014 competition entry_presentation
2014 competition entry_presentation
Ā 
2014 competition entry_presentation
2014 competition entry_presentation2014 competition entry_presentation
2014 competition entry_presentation
Ā 
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...
Indie Games - From Prototype to Polish, Tips & Tricks making your own indie g...
Ā 
Anders Lang Head Of Marketing Gucci The Modern Gamification
Anders Lang Head Of Marketing Gucci The Modern GamificationAnders Lang Head Of Marketing Gucci The Modern Gamification
Anders Lang Head Of Marketing Gucci The Modern Gamification
Ā 
Buyer personas & Customer journey
Buyer personas & Customer journeyBuyer personas & Customer journey
Buyer personas & Customer journey
Ā 
Mixing Games And Applications
Mixing Games And ApplicationsMixing Games And Applications
Mixing Games And Applications
Ā 
Portfolio (2021)- Shipra Shah
Portfolio (2021)- Shipra Shah Portfolio (2021)- Shipra Shah
Portfolio (2021)- Shipra Shah
Ā 

Recently uploaded

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
Ā 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
Ā 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
Ā 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
Ā 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
Ā 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
Ā 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
Ā 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
Ā 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
Ā 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
Ā 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
Ā 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
Ā 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
Ā 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
Ā 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Ā 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
Ā 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Ā 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
Ā 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
Ā 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
Ā 

Recently uploaded (20)

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
Ā 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
Ā 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
Ā 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
Ā 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
Ā 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
Ā 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
Ā 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
Ā 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
Ā 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
Ā 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
Ā 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
Ā 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
Ā 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Ā 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
Ā 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
Ā 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
Ā 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
Ā 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Ā 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
Ā 

Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Snapchat, LinkedIn, Zenly...)